“Price
of milk reaches all-time high,” screamed the headline
on my computer screen. At that moment it occurred to me that I couldn’t guess
the price of a gallon of milk within 50 cents if my life depended upon it. It’s
not that I haven’t bought a gallon of milk at the grocery store before, it’s
just that I never pay any attention to the price. What am I going to do, shop
around for the best deal on milk? No, when we need milk, we buy milk. The price
is basically irrelevant. You can’t pour water on your cereal.
Be that as it may, it still bothers me that I am so
unaware of the price of something so basic to my way of life. I know how much a
gallon of gas costs. I’m completely up to speed on the costs of coffee and
beer, other must-have life liquids. How did I get so out of touch with how much
stuff costs?
So, I decided to give myself a little test. I wrote
out a list of staples that we buy at the grocery store every week and made my
best guess at their price as follows:
1. Gallon
of milk My guess…$2.50……….actual
price…$3.65
2. Dozen
eggs My guess…$1.75……….actual
price…$1.82
3. Box
of cereal My guess…$2.23……….actual
price…$3.98
4. Loaf
of bread My guess…$2.00……….actual
price…$2.03
5. Pound
of bacon My guess…$4.00……….actual
price…$5.58
6. Jar
of peanut butter My guess…$2.10……….actual
price…$2.40
My Guess total...$14.58
Actual Price...$19.46
My Guess total...$14.58
Actual Price...$19.46
Pathetic. Stuff costs roughly 33% more than I think.
I take away two lessons from this exercise. One, I am a terrible consumer, and
two, when in God’s name did bacon become a delicacy? $5.58 a pound? Are you
kidding me? What…did hogs go on strike or something? I don’t remember reading
about a pig shortage down in Smithfield. Has the government slapped some kind
of obesity surtax on the stuff? Is this some sort of politically correct
punishment for our insensitivity to Muslims? What in the name of Porky Pig is
going on?
I guess its simple supply and demand. In a country
that serves up triple baconators for lunch you have to pay to play. Maybe if we
didn’t love the stuff so much it would be cheaper. Still, I can’t help but be a
little resentful of the big shots at Smithfield Foods for hogging all of the profits. The Chairman of Gwaltney gave a press
conference the other day to try and explain the high prices. I’ve never seen a
more HAMfisted performance. Total HOGwash, a complete boar.
I’ll stop now.