Saturday, October 1, 2016

Here's Why Statistics Are For Losers

Here's a little inside baseball about my blog that illustrates perfectly how misleading statistics can be. September of 2016 is in the books with the highest readership in the nearly six year history of The Tempest. In fact, September was the sixth consecutive month of increased readership as illustrated below:

MONTH                                           PAGE VIEWS

April                                                      3797
May                                                       4123
June                                                       5225
July                                                        5837
August                                                   6063
September                                             6898

Very nice. Over the last six months the number of page views has nearly doubled, up a whopping 82%. With all of this increased traffic, one might expect that the revenue steam generated by this blog would also have grown, by a factor close to 82% . . . but, one would be wrong. The highest revenue month was in fact...April, when The Tempest raked in a staggering $7.26!! September's nearly doubled traffic produced $5.43. At this rate, by the time I manage to attract 15,000 page views a month, I'll owe Blogger money!

Thankfully, I don't do this for a living. I do this because it makes living more fun.