Ok, so regular readers of this space will notice something different about the Tempest since January 1. Yes, although I've been writing here for five years now, I finally decided to allow the fine folks at Google Adsense to run ads on my blog. You've probably noticed them on the top right and bottom of each post. The main reason I haven't done it before now is the fact that I have no control over what kind of ads are run. So, I was worried that suddenly some giant flashing neon ad for an erectile dysfunction drug would wind up emblazoned across the top of my blog!! But I was assured that nothing like that would happen, so I've decided to give it a try. If after a month I find that it isn't A. Worth it, or B. Just too annoying, I'll stop doing it.
Here's the thing though...although I'm a fairly competent businessman, I have no clue how this Adsense business works...at all! I have been bombarded with charts and graphs and introduced to an entirely new vocabulary, from page views to impressions, to clicks, and an entire host of abbreviations like rpm and avv, none of which anyone has bothered to define and explain. The thing I can't figure out is how these people decide which ads run on which post? For example, the other day I wrote a blog about the mess in Oregon with the ranchers who took over a bird sanctuary, and a Michelan tire ad popped up....??
Apparently the blog earns money based on the number of times readers click an ad...I think. Whether or not anyone actually buys anything seems to be inconsequential...I think. So far, after five days, I've made 67 cents...I think.
So, if you run across an ad that isn't particularly obnoxious, click on it. It will be a good thing for me if you do...I think. If The Tempest starts making actual money, maybe I'll let the readers pick a charity for me to donate to, or even better, maybe I'll make a political contribution to whichever candidate will tax me least!